Hustling might have got you here, but only time mastery will get you there

So where exactly is “here?” On the outside, it looks like business is going ok.

✅ You’re comfortable enough marketing yourself — though you're definitely not as consistent as you would like

✅ Your calendar now involves delivery for 1-to-1 clients (which is what you desperately wanted, not too long ago) — though now you have no time to work ON the business, even though you often work late, and if you are honest, some balls are getting dropped

✅ You’re making money — though you’re not yet making the money that you really want

At the start of your business, you couldn't wait to just get here. But now you are here, you know this isn't exactly what you want.

You’ve still got ambitious goals, and although you’re normally the kind of person who does whatever it takes to go get them, you actually don't want to have to hustle to your goals anymore. You already feel that the way you are currently working, isn't sustainable. What you want is a profitable business, but a spacious calendar and a work-life balance too.

The problem? While your tenacity is unmatched and you’re the hardest working woman in every room, there simply aren’t enough hours in the day to get everything done. And that’s before you even think about parenting, household responsibilities, quality family time, or dare I say it, self-care.

Let’s play a game of time bingo. How many can you tick off?

These are situations I hear from maxed-out business owners every single week. You’re fiercely committed to making your business work long-term, but this. is. not. sustainable.

You didn’t start your business to go from a 9-5 to a 24/7, where you can't ever properly switch off - and you're working harder than ever before to match that previous salary.

This was supposed to be your ticket to financial and time freedom, not a trap.

But how can you grow your business further to make the money you really want, when it already takes up too much space?

They told you the hustling would pay off, but you’re starting to wonder if you’ve been sold a lie

The truth is, you can hustle your way to results. You’ve proved that to yourself already. You can sacrifice family dinners, get less sleep than your body needs, say no to invitations and try to silence the FOMO, and slog away until the coffee runs dry.

But now you’re entrenched in it, you know this isn’t a life you love. Of course you want to be successful in your business, but it has to be sustainably successful. Otherwise, what are you doing this all for?

The money isn't worth it if you aren't ever able to enjoy it. Or if it means your relationships suffer so much, you will end up having to enjoy it on your own. Or if you’re so burnt out you need to stop for extended periods to recuperate. And having been on that path to burnout before, you know something needs to change, now.

The first stage of that change is to bust three big myths that are keeping you trapped in the time bingo grid.

MYTH 1: It will be better next week/month/year/when I get there...

Sorry to be the bearer of bad news, but no, it won’t. There’s this saying: If you continue to carry bricks from your past, you will end up building the same house. And it’s true. (Ask me how I know…) If you continue to run your business with the same mindset and the same strategies, it doesn’t matter how much effort you put in, you’ll have the exact same struggles next week, next month, next year and when you are making even more money.

Was this week better than last week? Given that you’re reading this, I’m guessing no. Telling yourself “when I’ve built a more successful business, then I’ll be able to afford to slow down, pay for help, and take time off” is keeping you stuck trying to compensate for the feeling of what you’ve already achieved not being enough.

Just like marketing was a skill you needed to learn, time mastery and building a successful business with a work-life balance NOW is a skill too.

MYTH 2: Your business isn't at the place where you can delegate, outsource or automate yet

This belief loves to keep us small and "busy". Even if you think you’re playing big, you’re not until you’ve learnt how to step into the CEO role rather than the employee role (no matter what stage your business is at), relinquish control and receive support (and this includes support in the form of simple automation tools).

This is especially hard for high-achieving women who find strength in knowing they can do it all. And for women who are used to undervaluing their time too. Anybody else and anything else is going to seem expensive, when you think your time is "free".

And when you’re used to being your own support network, it’s hard to trust somebody else or something else could do a better job. (Which is why that VA you tried didn’t work out after only a month, and why you haven't even explored options to automate some functions of your business.) This doesn’t mean you’re not ready, it means you’re more ready than ever.

You didn’t start your business to hang out in the arena of average. The reality is you’re doing all the things and doing none of them excellently. You think you’re dropping balls because you’re not organised enough, when actually you’re trying to do too much. A restaurant on day-one would have more than one person to do the prepping, cooking, cleaning, serving, marketing and accounts. And it would certainly have certain technology and automation in place to make their systems work better. So why should your business be any different?

When you understand that your time acting as the CEO is the most valuable use of your time, and when you know where you need support, what support to get, and how to get out of your own way to get it, you’ll be able to focus your time where it matters most.

MYTH 3: If you slow down, or change things up, your success will disappear

When you work on your business strategically, it's more likely the opposite will happen. You’ve pushed hard to get here, but this isn’t a pace you can maintain. You want more clients, because more clients means more money, but your time is maxed out with the clients you already have and all the admin that goes with it!

I know it’s hard to change what’s got you results. But the danger isn’t slowing down, it’s staying exactly where you are. This is why the busy “season” that you once had has turned into the norm. If you want to continue growing without sacrificing client delivery, your health, your family time or your own sanity, something has to give.

When you step out of the chaos for long enough to get an objective view and then take strategic action on your strategy, systems and schedule, you’ll finally understand what it means to “slow down to speed up.”

When you know how to get back in control of your time, and be the most reliably productive version of yourself, here’s what happens

You wake up and your first feeling is peace, not panic. You let yourself feel the warmth of your bed before padding into the kitchen to prep a cup of coffee. Not because you need it to get through the day, but because it’s a moment of joy just for you.

You sip it while your kids do the crazy sh*t kids do, and bask in the happiness of your heart and the stillness of your mind.

There’s plenty going on in your life and business, but you know it’s beautifully under control. You’re so grateful to past you for creating this.

When you start your working day, you know exactly what to focus on because it’s already been planned out. What a gift to know you can fit it all in. You're still in amazement that you can deliver excellence to so many clients and still have space in your calendar.

And then you remember how simplifying your strategy, streamlining and implementing solid systems, raising your rates, and hiring support completely changed the game.

You only have 2 calls in your calendar rather than the 6 you would have had back-to-back before. Your course is finally out in the world and you love it so much you wish you’d had the confidence to JFDI sooner.

You’re wildly productive during your working hours and it somehow feels easier than ever before. Maybe it’s because you outsourced or eliminated everything that sucked the sparkle from your soul. Is work supposed to be this energising? It sure is a sweet substitute for exhaustion.

When the day throws you a curveball, you handle it with a grounded grace that comes naturally to you now. What used to derail the rest of your day is barely a blip.

You make grounded and strategic decisions from a calm and certain CEO headspace. Your boundaries are clear and clean, and the person you’re most focused on pleasing is you.

You’ve never been so organised and focused now that you’ve got a system that works for your unique brain. And you can’t remember the last time you got stuck in a perfectionism-procrastination spiral.

The faraway dreams you had about growing your business at the same time as creating more time for yourself… are actually coming true.

You’ve even been able to book the holiday that’s been on your to-do list for yonks. (Yes, the laptop is staying at home, and you trust the business will still thrive.)

Then it’s time to rest. Actually, properly, rest. You never thought you’d be this person, but not only do you now enjoy it, rest looks really good on you.

Your weekends are spent fully present, enjoying wanders in the woods, brunches with friends, and precious moments with the family instead of fretting that your business is falling apart without you.

Slowing down has changed everything for the better. All because you became a Time Master.

Over the last 3 years, I’ve used neuroscience-based tools, techniques, knowledge, and my own experiences to help over a hundred women entrepreneurs master their time by overcoming their brain's resistance

And I can illuminate your path of least resistance inside Time Masters. A hard truth I’ve learned from working with over a hundred wildly capable women like you: The high-achiever badge you wear with pride is exactly what’s stopping you from achieving more. And the strategies you’ve committed so admirably to, require more time than you have available.

This isn’t a commitment or determination issue. It’s a mindset and maths one. Fortunately, I can help you solve it forever.

Here are some typical results in my world:

Had more revenue 3 months into coaching with me than in the last 12 years of their business
Made their investment back by selling their first course and making 7k within the first 2 months of coaching with me
Broke their revenue ceiling (going from struggling to reach 3-4k consistently and then 5x that)
Hitting a 20k month in 30 days (over a 1000% increase for the same month before our coaching)
Sold their first 5k program
Earned the same amount of revenue by January as in the whole of last year

But what’s imperative to recognise here is not just the money they were able to make after working together, it’s what they were able to take back. Their time.

Time to pour into family and actually be in the moment with them.

Time to switch off and rest, knowing that what they’d done was enough.

Time to explore the hobby they’ve always been secretly intrigued about.

Time to take the family trip that’s been planned for 3 years (and leave the laptop at home).

Time to plan and cook nutritious meals that show their body love and respect.

Time to go to the gym more than once every month.

Time to work ON the business rather than in it.

The money is great. But you didn't just want the financial success. You wanted the time freedom too.

There’s no ceiling to how much money you can make. There is a ceiling to how much time you have.

Master your time and a whole new world of opportunity and fun becomes available.

Here’s how Time Masters will make you peacefully productive and show you how to reach your ideal work / life balance while still hitting your ambitious business goals

Time Masters is a 4-month sprint for maxed-out small business owners who want to master their time, streamline their business, and hit their goals without breaking their brain or body.

If you want your business to give more than it takes, you have to design it that way. I’ll show you how.

First of all - Time Masters is not a course. In my world, I prioritise coaching over teaching because 1) duh, you’re short on time and the idea of watching hours of videos brings you out in hives, and 2) it’s the personalised coaching that creates the most significant and permanent changes.

Because let's face it - the principles of time management, smart scaling and productivity have been around for a while...it's the application that is the hard part. It's us getting in our own way.

This is why buying the paper planners and downloading “revolutionary” productivity, scheduling or project management apps haven’t worked to free up more time. You’ve changed the tool, but not the brain using it.

In Time Masters, I’ll give you a customised box of time tools, strategies and techniques and help you pair it with your unique brain for maximum, life-long results.

And I'll keep you accountable to using JUST the ones you need - by taking you through 3 simple phases.

PHASE 1: AWARENESS - TRIAGE YOUR TIME

Ever got to the end of the day and wondered where all your time went because you didn’t seem to get anything important done but you were working the whole time? Or you ticked lots of things off, but your business isn't showing the results (£) from it. Like, every day Kirsty. Never have that feeling again by using my proprietary TIME TRIAGE tool.

Using this will quickly diagnose what needs to be worked on from both a practical and mindset perspective. Without this awareness, change simply will not occur. And so this is Phase 1 of Time Masters.

These insights will then guide your 4 month journey as well as help us track your progress. Mastering this tool alone will change your life.

PHASE 2: INTENTIONALITY - ACTIVATE THE VISION

You have to know what you want your business, life & time to look like, in order to achieve it. So getting clear on what you want comes next. Then the work is getting you there in a way that feels good.

Deep dive into your subconscious mind to set the Dreamy Time Vision that you'll have at the end of the year - i.e. how much you want to work, and how much you want to be making in those hours.
Identify the gap between your Dreamy Time Vision and your Current Time Reality using my simple and practical TIME TRIAGE tool
Use the Mega Model Method to get clear on the personal growth & inner work you will need to do to become the version of yourself capable of achieving your Dreamy Time Vision
Map out the practical business changes that will be required over the next 12 months
Prioritise and constrain your focus to the 3 Time Essentials that you are committing to master within the next 4 months we have together - that will have the biggest impact on moving you towards your Dreamy Time Vision

PHASE 3: EXECUTION - MASTER YOUR TIME ESSENTIALS

Phase 3 is all about working on mastering your 3 Time Essentials.

Whether the 3 things that will make the biggest difference to your time are:

- simplifying your strategy, streamlining your systems and hiring support,

- planning your week effectively, eliminating procrastination, perfectionism, doubt and fear, and upholding your boundaries to others, or;

- minimising distractions, finishing work on time, and then learning to enjoy and stay present in your time off,

You will focus on mastering them ONE at a time - in 3 consecutive month-long challenges.

With the coaching I give you when you get stuck, the system I teach, and your own custom strategy for mastering, troubleshooting and measuring progress on your Time Essential, you will start to see improvements from Day 1
30 days in, you will be blown away by the progress you've made.
And then we repeat with Time Essential No. 2...and No. 3

THE MATH VAULT:

Simplifying your Strategy, Streamlining your Systems, Sourcing your Support

This vault will be where you come to, if in your Time Triage, we have diagnosed that the math of what you are trying to achieve, in the hours you have available, simply doesn't add up.

In here, you will be able to figure out what your best option is, for ensuring the demands of your time match the hours available - and ensuring you are making the money you want from those hours.

And simply having a plan to create the spaciousness you crave, will allow your brain to start to breathe again.

Strategies include:

Simplifying your business strategy to one that feels simple, clear, doable and aligned with your lifestyle and who you are - so you’re focused on the path of least resistance to achieving your goal
Streamlining your systems so they’re working with you to help your business run effectively in the hours you have, and are helping your clients have an excellent experience with you, not creating fires you have to spend time putting out
Eliminating any unnecessary or inefficient steps in your business processes (these are some of the biggest time leaks!)
Deciding what can be automated or delegated and getting both mindset and practical support in making it happen
Custom-building a task & time management system that works best for your brain and personality - keeping it "in sight, and in mind" to help you stay on track and to ensure the math always adds up
Identifying and prioritising your most important, needle-moving tasks
Ensuring you're using the time you have in the most streamlined way
Tackling your personal time demands so they require less of you
Eliminating any time-blindness so you can deliver what you promise without pushing through or burning out.

THE MINDSET VAULT:

Optimising your Productivity & Managing your Mind like a CEO

This vault will be where you come to, if in your Time Triage, we have diagnosed that the root cause of your time issues - are that you keep getting in your own way when it comes to either:

- Getting sh*t done,

- Creating the money you want, in the hours you want to be working,

- Implementing the strategies that will make the math work, or;

- Honouring your own boundaries around stopping working and enjoying time off.

In here, you will learn the tools and get the coaching you need to be able to ensure that YOU are no longer the reason you don't have the Dreamy Time Vision you want.

Your time will always be limited, and when you know how to be your most productive and prevent time leaks, you’ll be surprised at how much more you get done, and how much easier it can feel. The mindset work we will do together will help you move from hustle to harmony.

Training topics include:

How to overcome the 6 productivity saboteurs and optimise your time to get 10x more done
Confident decision-making ahead of time
How to identify what is causing you to go off track
Your Time Mindset - transforming your relationship with time so that you can work with it instead of against it
How to prevent Primitive Brain Sabotage of your growth & peace
Incentives and techniques for prioritising a work-life balance
How to detach your worth from your productivity & rate of success so you can silence the voice once and for all that says "you aren't doing enough"
How to self-coach yourself to stick with your daily plan and consistently take the bold business action that moves the needle in the direction you actually want
How to get back on track when the plan goes to hell
How to activate your most productive and decisive CEO self, even in tough situations, to be the leader you know you can be
How to put boundaries in place (for yourself and others) and trust that they will help bring you the balance you crave
How to get your subconscious mind on board when the mindset work isn't enough
How to switch your overactive mind off - so you can actually enjoy your time off, without feeling stressed, overwhelmed or guilty that you aren't working

Custom roadmap

Based on your Dreamy Time Vision, and the results from your Time Triage, at our two virtual live strategy sessions, I'll help you create your custom roadmap with your three core focus areas (your 3 Time Essentials) for the 4 months, with a measurable result to work towards for each.

Rather than telling you to watch a whole bank of training videos that may not be relevant to your specific situation, I’ll provide you with the specific ones that will help you move the needle most, in both your mind and business.

Tailored 1:1 and group coaching (live calls and written)

Where the magic happens. You get 3 monthly group coaching calls with me to receive supportive coaching on the Time Essential you are working on...

This could look like:

- Working together to overcome your mind's resistance to any practical changes you are making - if you are focused on making changes in your strategy, systems or support, or;

- Coaching you through the mindset challenges you are having to overcome to optimise your productivity, step into the role of the CEO, and create time off...

Whether you get coached directly on the call, or passively through applying your colleague's coaching to your own, the coaching in these calls will be filled with golden nuggets, relevant and valuable for you, no matter which Essential you are working on.

If there’s something you feel uncomfortable sharing on the group call, or you simply can't commit to coming each week, you can get personalised written coaching between sessions - with an option to ask for it anonymously.

Gold standard coaching tools and techniques

The depth of my expertise means that not only am I skilled at coaching the conscious mind, but I’m also able to use hypnosis and other therapeutic modalities to coach the unconscious or subconscious mind where we need to go that little bit deeper for the change-work.

I also have an expansive toolbox of somatic coaching techniques (grounding, breathwork, visualisations, mental rehearsals, & emotional processing) which all work to regulate your nervous system, expand your capacity to create safety for yourself, and shift the body and mind into a more resourceful and empowered state.

Sometimes all you will need is some light conscious coaching mindset work to reprogram your current thinking patterns so you can move forward with certainty. And sometimes you’ll need to do the deeper subconscious healing work to feel safe to slow down, and have the courage to change.

Rest assured - you are in safe hands.

Dip-in-when-needed pre-recorded trainings & customised support

There will be a collection of short trainings available in the vault that I will direct to you according to your unique goals and challenges.

And based on your weekly submissions & coaching requests, I will be able to ensure you get the coaching, support and direction you need to move forward each week.

But I will never inundate you with hours of content to trawl through. This is a sprint focused on transformation not information.

Kind community

Upon joining, you will be added to our lovely little online Facebook community of others on their journey to become Time Masters.

You’re not alone in overcoming your time challenges and being surrounded by others on the same journey as you, you can be sure you’ll never feel like you are.

This space will also act as the central hub for asking and receiving the written coaching between sessions. So you will not only be able to support others, and feel supported by them, but you will be able to learn from each other's journeys and challenges too.

This is the ONLY program you will need to learn the skills that will help you achieve total time control and freedom at all stages of your business.

It's also a new program. So, whilst the investment in the future will likely be £2600, I'm offering for just £1500 Pay-in-full.

Regarding ongoing call times, starting in March:

The Group coaching calls will typically be held in the first 3 weeks of each month on Mondays at 1pm (UK time/GMT/BST).

If you have any questions you want answering, before you join - simply email me at kirsty@kirstyknightcoaching.com. I'd be happy to talk through them.

But if you are all in on getting time back from your business in 3 simple steps, join me by clicking the "Make me a Time Master" button below.

TIME MASTERS

Hustling might have got you here, but only time mastery will get you there

They told you the hustling would pay off, but you’re starting to wonder if you’ve been sold a lie

When you know how to get back in control of your time, and be the most reliably productive version of yourself, here’s what happens

Over the last 3 years, I’ve used neuroscience-based tools, techniques, knowledge, and my own experiences to help over a hundred women entrepreneurs master their time by overcoming their brain's resistance

Here’s how Time Masters will make you peacefully productive and show you how to reach your ideal work / life balance while still hitting your ambitious business goals

Peaceful productivity awaits you alongside all of this inside this epic experience

You give me 4 months, I’ll give you your life back

Go from doing it all (but never getting it all done) to the most peacefully productive version of yourself inside Time Masters